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Dunwoody's Signs - What Happened?

Councilman Terry Nall is asking city officials to report on what happened to the city's $40,000 effort to design and install new wayfinding signs.

What snuffed out the launch of the new signs around Dunwoody? One Dunwoody council member is asking for an explanation.

Councilman Terry Nall inquired at Monday's council meeting for a "post-mortem" account of why Dunwoody's sign project ended almost as quickly as it began.

He said he had talked to a few people who were involved in a review of the signs before they were presented to the council and the public at large. The people he talked to didn't feel that their input was followed, Nall said.

Do you think the signs could have been changed to make them work? And how?

The city spent about $40,000 designing signs that received little support from the public in the brief period of time that they were under consideration.

Dunwoody officials sent out a newsletter asking for comments. Less than a week later, on July 17, .

The backlash against signs seems mostly based on their use of the city's branding effort. One of the variations is a blue and lime-green color pallete with what some have criticized as a corporate-looking font. 

An put on display the negative reaction to the signs.

"The logo and these signs are terrible. They are very tacky. The signs should have a more traditional look with stone and more neutral colors," said one commentor.

Some residents that the city of Dunwoody heard from have said that the natural materials and a toned-down color pallete is exactly what they were calling for - to little effect.

However, Bob Mullen, the city's spokesman, has said that the input of the sounding board was taken into consideration.

Asked to provide an example of a change made after public review, Mullen pointed to the mock up of the Windwood Hollow Park sign.

While it still is in keeping with the branding effort, with a blue background and the large, lime-green asterisk, the footing of the sign has a natural stone element that was suggested by members of the city's sounding board, Mullen said. 













Rob Augustine July 25, 2012 at 05:16 PM
In my opinion you have to get rid of the asterisk. It does nothing for the signage at all. Then some more appropriate colors on the brick or stone base. Lime green and brighter blue don't work. Perhaps a dark blue with cream or ivory colored letters gets a bit closer to appealing. Think colonial colors. Think this should fit in with the. Village theme. Think we are going to be looking at these signs all the time for a long time.
Adrienne Duncan July 25, 2012 at 05:48 PM
City Hall has some decisions to make about the branding effort. Some are cheap, some are expensive. I don't believe the signage effort was a total epic fail. They were just too avant garde and didn't try to incorporate the sense of history and continuity with the present and future that was indicated on the branding research results. http://sdocpublishing.blogspot.com/2012/07/dunwoody-branded-signage-pt-2-what.html
jimmie July 25, 2012 at 10:59 PM
more cops, less branding
DunwoodyWorkingMan July 27, 2012 at 04:31 PM
Jason, Can you change it so we in Dunwoody don't have to view comments from the metro Atlanta stories like T SPLOST? I like reading the dribble from Rob, Chip, Jimmie and others but not from non Dunwoody people
Jason Massad July 27, 2012 at 05:54 PM
WorkingMan, the short answer is no, I can't. The comments you're seeing on the homepage will be people from other Patches if the article is regional, such as the TSPLOST discussion. It also, of course, will reflect recent comments from articles like this one, that are unique to Dunwoody Patch. If you are particularly interested in following the conversations on a story, the box below the comment box will allow you to track comments throuhg your e-mail, which you may already know.
DunwoodyWorkingMan July 29, 2012 at 05:37 PM
Jason, The Chick Fil A comment section is turning people off of Patch. You have the same ten fools bantering back and forth. Please consider limiting these regional stories. I like the Dunwoody Patch but not interested in a metro Atlanta Patch.
jimmie July 31, 2012 at 01:57 AM
More, more cops, less progressive branding. Simple metal signs like the ones on 285 that say city of dunwoody are fine (maybe slightly smaller)
Kerry August 01, 2012 at 08:08 PM
Have a contest and invite all local schools and artists to submit their concept. If it is chosen, the city will award them a $5,000 scholarship, or cash award. Allow the community the opportunity to create the brand. Just sayin'.......
jimmie August 07, 2012 at 01:18 AM
Kerry's idea is great!

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